MEMO

Date: Oct.16, 2007

To: Mr. John Lee

From: Dong

Subject: to open fairylands for the senior to enjoy their senior age

Purpose:

Mr. John Lee, I intend to introduce the market opportunity to you as the population of senior citizens is growing quite fast.

Description:

Actually, fairylands for the senior are places for the elderly to enjoy a dignified retirement.

• Environment and atmosphere: We shall provide various environments to our customers. Those who like to get close to nature can just stay in gardens and the like while some that are fond of an abstemious way of life are able to live in a village. If some seniors think living in hotels is the best, of course they can select sumptuous hotels. In one word, we should provide different supplies to meet different demands.

• Activities: As it's the same with environment and atmosphere, activities should be various, such as, chatting over tea, playing Chinese chess, singing and dancing, having classes to learn something that attracts them, including how to get on well with their family members, how to fight against loneliness. Again, the only activity we must provide is what they want.

• Service: We should provide medical treatment to keep them healthy here.

• Sources of revenue: We won't charge for just coming to join. But how can we make money to support the fairyland? Well, we can put up many advertisements in our fairyland and let some retail sellers come in to start their business. Both of above will bring profits to us. And we will be paid as well for the medical treatment provided. What's more, if we do well in helping the senior enjoy their life solving the social problem, we may be given donations.

Reasons for introduction:

As you know, the world is becoming older and older. For Hong Kong, in 2001,11.1% of the populations are older than 65.It's predicted by experts that by 2012 the number will go up to 12.5%，29.2% by 2050.Furthermore, it’s not only a regional problem, but also a global one. It must be admitted that unlike the young who have the burden of bringing up children, the obligation to provide for their parents and the housing mortgage to pay off, the senior have their advantages having more money to consume. Market is so big and is still growing. So I think it’s a big opportunity for our company not only for its economic interests but also for its social benefits.

Target market and customers:

The senior, especially those who have retired and have nothing to do all day long. They’d like to make friends, acquire some useful knowledge and enjoy the life!

Benefits:

• To our company: We can make profits from the fairylands we build.

• To the customers: They will make lots of friends, acquire some useful knowledge and enjoy the life.

• To society: With solving the intractable social problems, the families of the senior will be less worried about them.

As mentioned above, since it’s a great opportunity for our company, I’m looking forward to your approval and support.